Email Marketing is an excellent way to grow your companies sales, but just like all other forms of advertising, it must be done correctly. Many people think that sending tons of emails and buying lists is a sure bet. But if it were so easy, everyone would be doing it. Email marketing is very similar [...]

iContact Email Marketing is a service that allows people with very little email marketing, graphic design or web programming skill to send very good looking email marketing campaigns to their lists of customers and prospects. We’ve tested out iContact and reviewed their service over a 3 month period by using them to send out email campaigns for our clients.

Autoresponder software allows you to deliver a time-delayed sequence of emails to your prospects after the take an action (usually after they signup for your mailing list). The idea behind autoresponder software is that you have a pre-written “collection” of past email marketing campaigns that every new prospect would benift from getting. Rather then send out email marketing pieces individually and try to manage who gets what, autoresponder software makes sure that every new prospects gets each message over a pre-defined time period. Usually what people do is craft 4-6 messages and program their autoresponder software to send out each message a couple days or a week after the previous messages is received.

A well written auto responder script can do wonders for your sales. An auto responder is simply a sequence of automatically delivered email marketing messages. In direct mail this tactic used to be called drip marketing. The idea is that if your advertising is able to connect with a prospect that is genuinely interested in your product, but not quite ready to buy, an auto responder campaign will keep your company in-front of the prospect and at the top of his mind.

Many churches are discovering email blasts as a cost effective way to communicate. Email blasts are cheap compared to any other type of communication. A do-it-yourself email blast company where you upload your list and build your message will charge as low as 8 cents per thousand emails sent. This is considerably cheaper than sending paper newsletters.

People who are involved in online marketing understand that email marketing is one of the most effective ways to reach out and communicate with customers. Email marketing is one of the best ways to reach customers because Most people have an email address Most people check it daily It’s considerably cheaper to email than to [...]

When choosing an email service provider one key factor you should consider is the quality of their email templates. Not all free templates are good templates. More importantly you want email templates that are going to be easy to edit. One major email blast company (ConstantContact) fails in a major way when it comes to [...]

Email Blast Companies provide the servers and software needed to successfully deliver large bulk email lists. Sending large quantities of email is not quite as easy as one would think. The technology needed to avoid spam traps and keep your mail out of the junk box is quite sophisticated. Still, email blasts are the cheapest [...]

It’s not recommended that you try to send email blasts using a software that you run on your computer at home. Sure, you might save $20 per month, but it won’t be worth the effort because generally these email blast programs fail to deliver messages to your prospects in-box.

When using purchased list to send bulk email, the greatest concern will be getting your emails through spam filters and keeping your email out of the junk box. With the newer black lists that most ISPs are using, it can be very hard to get messages delivered.