Bulk Email Marketing

Bulk Email Marketing is an effective tool to communicate with existing customers and prospects, but probably not the best tool for prospecting.

Generally purchases lists are low quality and people tend to ignore emails from names or companies they don’t recognize.

When using purchased list to send bulk email, the greatest concern will be getting your emails through spam filters and keeping your email out of the junk box. With the newer black lists that most ISPs are using, it can be very hard to get messages delivered.

You don’t want to be labeled as a spammer. Once you are labeled as a spammer it is almost impossible to clear your name. Someone sending spam will likely get all their emails blocked. To make matters worse a spammers web site also might get blocked or banned from search engines. You will certainly get a nasty note from your ISP.

Internet Service Providers do not take the issue of spam lightly. All have strict guidelines and list critera that must be followed.

Unfortunately since email marketing is so much like direct mail marketing, people get best practices confused. In direct mail, it is perfectly acceptable to purchase a list. Not so with email.

Being labeled as a spammer detrimental to your business – avoid doing anything that even resembles spamming. This may make one leery of trying to do any form of bulk email marketing, but if you follow some simple rules, you can limit the likelihood of being labeled as a spammer.

The key is really to not used purchased lists and send your email through a reliable Email Service Provider. Don’t send out thousands of messages through outlook, comcast or gmail. You must use a company that is dedicated to sending email marketing.

Bulk Email Marketing Companies – Free Trial with links below:

StreamSend Email Blast StreamSend
30 Day free trial, no credit card required to try. Lots of great features.
Good for both beginner and experts, you pay for number of messages sent.
Rating: ★★★★★
Free Email Blast Vertical Response
30 Day free trial, no credit card required to try. Flexible pricing plans.
Easiest system to use, also does surveys and postcards.
Rating: ★★★★☆
Free Email Marketing Service iContact
15 Day free trial, no credit card required to try. Nice templates, easy to use.
Excellent stats and integration. Pay by list size (good for frequent senders).
Rating: ★★★½☆
Free Email Blast for Small Business Constant Contact
60 Day free trial. Lots of great looking templates, Easy to use.
Great for beginners. Pay by list size (good for frequent senders).
Rating: ★★★☆☆

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.

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