Auto Responder Scripts

A well written auto responder script can do wonders for your sales.

An auto responder is simply a sequence of automatically delivered email marketing messages. In direct mail this tactic used to be called drip marketing.

The idea is that if your advertising is able to connect with a prospect that is genuinely interested in your product, but not quite ready to buy, an auto responder campaign will keep your company in-front of the prospect and at the top of his mind.

Auto responders work well for two reasons. First, when you are doing a lot of advertising and generating a lot of leads, it can be very difficult to figure out which step of the sales process each prospect is at. Imagine you had a successful online PPC or banner ad advertising campaign that brought in a dozen inquries per day.

Without a semi-sophisticated CRM or a large sales force, it would be difficult to manage a dozen leads per day, each with different needs and each at a different point in the sales cycle. How would you know who is just looking, who is ready to buy, who is comparing his top 3 vendors. Auto responders fix all that because each person is walked through the same sequence of marketing materials over a defined time period.

Second, auto responders work well because sales people tend to work the leads that talk back. Meaning sales people tend to be really good at following up with the prospects who return calls and emails. They tend to allow people who are harder to reach to fall to the bottom of the pile.

If you have just spent $50 in advertising generating a lead, this type of behavior is unacceptable. Auto responders have a way of fixing this because they are executed automatically. You might spend a couple days developing your campaign and then you can “set it and forget it”. Don’t completely forget it, because you will want to check in every 3-6 months to optimize it so you get even more sales response.

Top Auto Responder Scripts

The links below will provide free trials to companies with good auto responder scripts. Generally auto responder scripts are an add-on to email marketing or email blast services.

StreamSend Email Blast StreamSend
30 Day free trial, no credit card required to try. Lots of great features.
Good for both beginner and experts, you pay for number of messages sent.
Rating: ★★★★★
Free Email Blast Vertical Response
30 Day free trial, no credit card required to try. Flexible pricing plans.
Easiest system to use, also does surveys and postcards.
Rating: ★★★★☆
Free Email Marketing Service iContact
15 Day free trial, no credit card required to try. Nice templates, easy to use.
Excellent stats and integration. Pay by list size (good for frequent senders).
Rating: ★★★½☆
Free Email Blast for Small Business Constant Contact
60 Day free trial. Lots of great looking templates, Easy to use.
Great for beginners. Pay by list size (good for frequent senders).
Rating: ★★★☆☆

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which auto responder scripts work best for your company.

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